The solution Device ID+
Powered by F5
F5 Device ID+ is a real-time, high-precision device identifier that utilizes advanced signal collection and proven machine learning algorithms to assign a unique identifier to each device visiting your site. Deployment is simple, with immediate benefits for the security, networking, fraud, and digital teams. Never has understanding the unique devices visiting your applications been so easy
About F5 Device ID+
F5 Device ID+ is a real-time, high-precision device identifier that utilizes advanced signal collection and proven machine learning algorithms to assign a unique identifier to each device visiting your site. Deployment is simple, with immediate benefits for the security, networking, fraud, and digital teams. Never has understanding the unique devices visiting your applications been so easy.
F5 recommends deploying 1JS on all the web pages of your application.
The diagram below shows the basic data flow for Device ID+.
- During page load, 1JS is loaded asynchronously to collect all the required telemetry with minimum performance impact.
- 1JS sends an API request with telemetry to the Device ID+ service on the F5 cloud. The device identifiers are computed on the F5 cloud and sent back to the client in the API response.
- 1JS writes the response in a cookie.
Benefits of Using F5 Device ID+
Strengthen Application Security
Strengthen your attack detection and mitigation analysis through accurate device identification. Recognize returning devices that your security systems have already flagged as suspicious.
Optimize Traffic Management
Incorporate a unique device identifier into routing logic to better manage and optimize network traffic. Identify devices even when malicious actors manipulate Layer 7 data.
Mitigate Fraud and Risk
Monitor customer behavior across new account creation, user authentication, e-commerce checkout, and financial transactions to keep customers safe.
Personalize and Accelerate Online Experiences
Make login, checkout, and authentication seamless for known returning users and devices. F5 Shape has demonstrated through A/B testing that reducing security friction increases revenue, and device identification is an important element in any strategy for friction reduction
How does Device ID+ work?
Why F5 Device ID+ is Unique
- Laser Focus on Device Identification
- Uniquely Identifying Devices
- Machine Learning Driven Enhancements
Getting Started with Device ID+
- Subscribe to Device ID+
- Onboard your application with Device ID+
F5 DEVICE ID+ is FREE for all F5 customers
For details on these steps and more, see the Getting Started with Device ID+ article in the F5’s knowledge center or contact Pylones TEAM!