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Strengthen Your Online Experiences with Device ID+ | Powered by F5

By July 28, 2021 Articles
F5 Device ID+

The problem

Understanding the devices interacting with your website brings with it tremendous benefits for the security, networking, fraud, and digital teams. But a reliable, usable, and effective device identifier requires moving beyond legacy approaches of digital identity and leveraging more advanced ones.

The solution Device ID+

Powered by F5

F5 Device ID+ is a real-time, high-precision device identifier that utilizes advanced signal collection and proven machine learning algorithms to assign a unique identifier to each device visiting your site. Deployment is simple, with immediate benefits for the security, networking, fraud, and digital teams. Never has understanding the unique devices visiting your applications been so easy

About F5 Device ID+

F5 Device ID+ is a real-time, high-precision device identifier that utilizes advanced signal collection and proven machine learning algorithms to assign a unique identifier to each device visiting your site. Deployment is simple, with immediate benefits for the security, networking, fraud, and digital teams. Never has understanding the unique devices visiting your applications been so easy.

Device ID+ leverages 1JS for the data collection. 1JS is a lightweight JavaScript deployed asynchronously on the web pages of the application. This JS collects all the required data fields, makes a client-side API call, the unique device identifier is generated, and a response is sent back. The response contains two identifiers that are written in the cookie, and the origin server can consume this cookie.

F5 recommends deploying 1JS on all the web pages of your application.

The diagram below shows the basic data flow for Device ID+.

_images/CS-DeviceID-data-flow.png
Device ID+ data flow:
  1. During page load, 1JS is loaded asynchronously to collect all the required telemetry with minimum performance impact.
  2. 1JS sends an API request with telemetry to the Device ID+ service on the F5 cloud. The device identifiers are computed on the F5 cloud and sent back to the client in the API response.
  3. 1JS writes the response in a cookie.

Benefits of Using F5 Device ID+

Strengthen Application Security

Strengthen your attack detection and mitigation analysis through accurate device identification. Recognize returning devices that your security systems have already flagged as suspicious.

Optimize Traffic Management

Incorporate a unique device identifier into routing logic to better manage and optimize network traffic. Identify devices even when malicious actors manipulate Layer 7 data.

Mitigate Fraud and Risk

Monitor customer behavior across new account creation, user authentication, e-commerce checkout, and financial transactions to keep customers safe.

Personalize and Accelerate Online Experiences

Make login, checkout, and authentication seamless for known returning users and devices. F5 Shape has demonstrated through A/B testing that reducing security friction increases revenue, and device identification is an important element in any strategy for friction reduction

How does Device ID+ work?

More detailed explanation you can find to the video below from our Technical Manager mr. Nikos Simos:

Why F5 Device ID+ is Unique

 

  • Laser Focus on Device Identification
  • Tamper-Proof
  • Uniquely Identifying Devices
  • Machine Learning Driven Enhancements

DOWNLOAD - Device ID+ Product Overview

Getting Started with Device ID+

Deploying Device ID+ is as simple as adding a JavaScript tag to your website using a few simple steps:

  1. Subscribe to Device ID+
  2. Onboard your application with Device ID+
  3. Deploy Device ID+ (there are serveral options to choose from, inlcuding JavaScript, BIG-IP, and Silverline)

F5 DEVICE ID+ is FREE for all F5 customers 

For details on these steps and more, see the Getting Started with Device ID+ article in the F5’s knowledge center or contact Pylones TEAM!

Source: F5